FREI_raum
For the relocation communication of Berliner Volksbank, I was tasked with developing a logo and style guide for the project "New Work" and its associated modules "Attitude & Leadership," "Arrival," "Skills," and the subproject "Spaces & Technology" (relocation to the new headquarters and introduction of new programs and systems). The design aimed to reach all employees, preparing, exciting, activating, and motivating them for the move.
Client
Berliner Volksbank
Commissioned by
CBE DIGIDEN AG
Role
Designer
Tools and Technologies
Illustrator, InDesign
Graphic Design
From the naming, I developed the logo and the color scheme for the various modules. The design was intended to be modern, striking, and dynamic.
Collaboration
Together with my team, we conceptualized the name „VREI_raum,“ and a motion designer created a simple yet appealing logo animation.
