Söderberg
Berlin-based designer Richard Söderberg commissioned me as Lead Designer to help elevate the Söderberg brand to the next level. The goal is to explore new visual directions, introduce fresh graphic design approaches, and develop a more cohesive creative identity: away from its Berlin techno–rave roots and reposition it towards a high-end, contemporary luxury aesthetic – while maintaining its raw and authentic spirit.
Client
Söderberg (Berlin-based fashion brand)
Role
Creative Lead
My Contribution
Creative Direction & Concept Development
Pitched a holistic creative concept initially developed for the October drop, establishing a new visual and strategic framework for the brand.
Social Media
Introduced new social media post formats and storytelling ideas designed to highlight the brand’s aesthetic and authenticity.
Packaging & Print Design
Designed a thank-you postcard included in every order — featuring a handwritten message to create a personal and memorable customer experience.
Strategy
Created a new content approach with modular post formats, curated visual storytelling, and editorial-style layouts to strengthen Söderberg’s online presence.
Digital Design
Designed screen layouts for the new Söderberg website, ensuring a seamless user experience aligned with the brand’s visual identity.
Collaboration
Richard is open to experimentation – both visually and strategically – which allowes for a collaborative and co-creative process. Together, we aim to build a stronger brand presence through thoughtful design, storytelling, and new communication formats.
Outcome
The project established a new creative foundation for Söderberg — blending digital design, brand storytelling, and social media strategy into a cohesive visual experience. Future projects will continue to build on this foundation with new creative formats and brand activations.