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FREI_raum

For the relocation communication of Berliner Volksbank, I was tasked with developing a logo and style guide for the project "New Work" and its associated modules "Attitude & Leadership," "Arrival," "Skills," and the subproject "Spaces & Technology" (relocation to the new headquarters and introduction of new programs and systems). The design aimed to reach all employees, preparing, exciting, activating, and motivating them for the move.


Client

Berliner Volksbank

Commissioned by

CBE DIGIDEN AG

Role

Designer

Tools and Technologies

Illustrator, InDesign


Graphic Design

From the naming, I developed the logo and the color scheme for the various modules. The design was intended to be modern, striking, and dynamic.

Collaboration

Together with my team, we conceptualized the name „VREI_raum,“ and a motion designer created a simple yet appealing logo animation.

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